Abstract
Today, the tourism industry is changing and transforming, depends on changes in the world and is most affected by technological factors, such as total digitalization and informatization of the processes of formation, implementation and consumption of a regional tourist product. Ukrainian tourism in such a fast-moving space with huge flows of information needs a new clear conceptual strategy of image positioning on the international market, which in general creates the need for new tactics of reputation management of the national tourist destination and can be implemented through the concept of digitalization of the management of the national tourist destination proposed by the author and relevant models of reputational tactics.
Sign-in/Register to access full text options 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a callDisclaimer: All third-party content on this website/platform is and will remain the property of their respective owners and is provided on "as is" basis without any warranties, express or implied. Use of third-party content does not indicate any affiliation, sponsorship with or endorsement by them. Any references to third-party content is to identify the corresponding services and shall be considered fair use under The CopyrightLaw.
