Abstract
The modern dental industry in Ukraine is undergoing significant transformations today. According to research on its development, it becomes extremely important in the context of rapid economic growth, changes in the medical environment, and high consumer demands. The relevance of the study lies in analyzing modern trends in the dental services market in Ukraine. The paper discusses the increasing demand for dental services, changes in the competitive environment, the implementation of modern technologies, and trends in consumer preferences, as well as orientation towards international experience. The impact of digital technologies, changes in service quality standards, and the role of marketing and branding in the dental business are analyzed. It is noted that the dental industry is undergoing significant transformations due to rapid changes in the economic, technological, and socio-cultural environment. The research aims to identify key factors influencing the dental services market, review modern strategies and innovations in the field, and forecast development prospects. Modern trends in the dental services market in Ukraine to identify key factors influencing the industry, their interaction, and their impact on medical service consumers are analyzed. The development of the dental industry also depends on the availability of qualified medical personnel and their ability to implement innovative technologies and treatment methods. It is stated that modern technologies, such as telemedicine and digital diagnostics, can significantly improve the quality of dental services and make them more accessible to patients in remote regions. The data obtained during the research can be used to improve management strategies and make effective managerial decisions for dental enterprises in the context of the current market environment in Ukraine. The competitive struggle in the field of dentistry requires from companies not only a high level of medical expertise, but also effective marketing and building a strong brand.Keywords: dental services, market of dental services, development trends, latest technologies, aesthetic dentistry
Published Version
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