Abstract
The purpose of this study is to investigate the influence of self-image congruity with destination, group cohesiveness of travel members, and emotional solidarity with local residents on memorable tourism experiences (MTE). It also examines the moderating effects of travel involvement on the relationships suggested. An on-site survey was conducted to tourists who were visiting Jeju, and a total 233 of questionnaires were used for the final analysis. The results are as follows. First, self-image congruity positively affects MTE. Second, group cohesiveness and emotional solidarity also positively affect MTE. Third, the travel involvement moderates the relationship only between ideal self-image congruence and MTE. The results suggest that the more the ideal self-image shows congruence with the destination, the more it gives a greater impact in the MTE for those with high travel involvement. Several practical implications are also suggested.
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