Abstract
The article examines linguistic peculiarities of network marketing texts by the material of the Russian, English and German languages. Publications in official Instagram accounts of international companies and users’ promoting publications in the English, German and Russian languages are for the first time analysed in the comparative aspect. The comparative analysis of the Russian-language, English-language and German-language marketing texts written by Instagram users and by the official brand representative allows identifying similarities and differences in the use of linguistic means depending on the type of account and language of publication.
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