Abstract

The research aims to how to deal with certain situation to ensure the continuous competitive excellence of business market under the situation of covid-19, especially how to deal with major challenges, identifying the capabilities of tourism industry, investigating the ability of tourism agencies to resist the dynamic change of both internal as well as external environment to ensure their sustainability. The important here as the paper notice, is how to be efficient and trying to find solutions in order to grow and survive through choosing certain strategies that aligned the critical issues. Thus to achieve this level, many scenarios planed that could adopt in case of such pandemic crises like (covid-19); certain techniques and methods drawn to re-engineer the process of tourism industry to ensure the sustain and sustain and survive. Tourism industry, like any other industries which affected either positively by unstable circumstances.

Highlights

  • To achieve this level, many scenarios planed that could adopt in case of such pandemic crises like; certain techniques and methods drawn to re-engineer the process of tourism industry to ensure the sustain and sustain and survive

  • The world a day dealing with pandemic Covid-19 as inherently humanitarian especially the treatment among friends and their relationships with others; many strategies have been adopted to face many crises in many aspect of industries but the scenario is completely different with tourism industries due to its direct contact with customers; this fact leads tourism management to push their ideas and thoughts toward novel strategies to manage (Salim 2007) the wheel of tourism industry especially after a period of "stagnation" that affect this industry around the world

  • Tourism characterized as a dynamic industry full of life, having talent human resources to insure its sustainability; and present as a great source of healthy economy in certain region; maintaining this industry and finding novel strategies are very important to ensure survive under the situation of pandemic covid-19

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Summary

INTRODUCTION

The world a day dealing with pandemic Covid-19 as inherently humanitarian especially the treatment among friends and their relationships with others; many strategies have been adopted to face many crises in many aspect of industries but the scenario is completely different with tourism industries due to its direct contact with customers; this fact leads tourism management to push their ideas and thoughts toward novel strategies to manage (Salim 2007) the wheel of tourism industry especially after a period of "stagnation" that affect this industry around the world. 5. Research methodology For the purpose of completing field scientific research requirements, a form included the details of the research variables that included the sustainable marketing immunity (markets fragmentation, quality of service, sustainable display, marketing communications and sensory marketing) and between the Corona pandemic crisis It is necessary for the organization's sensors to identify the type of change, change and effective change and work through the diagnosis of threats expected by competitors, innovators, suppliers and partners and those who have to find appropriate solutions because all institutions operating in a competitive market are set for each expected possibilities and Solutions put forward to potential risks, or eliminate and eliminate risk

Marketing immunology
Findings
CONCLUSIONS
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