빅데이터를 활용한 비인기 스포츠 종목에 대한 언론보도 분석 : 2018 평창올림픽 컬링 종목을 중심으로

Abstract

Through analyzing on the number of media reports and main keywords about the unpopular sports events out of the Olympic formal games before and after the Olympic Games and identifying the causes of those unpopular games, this study aims to present the basic information for preparation of the measures on how to provide the national support to the unpopular sports games and to spread people’s awareness about those unpopular sports. In order to accomplish this goal, we analyzed the curling games which were not popular among the 2018 PyeongChang Winter Olympic Games but have gained much awareness through the Olympic Games.BR The media reports were collected from Naver, Daum and Google(Facebook), through Textom and Bigkinds of the news information service sites, and analyzed them using R-program. We set PyeongChang Winter Olympic Games were established for the search period of curling games.BR As a result of the media analysis, 1855 articles from Bigkinds, 960 from Naver and 128 articles from Google were collected for curling before the Olympic Games(between Feb. 01, 2017 and Jan. 31, 2018), while 4088 from Bigkinds, 1000 from Naver and 167 articles from Google for curling were upgathered during the Olympic Games(from Feb. 01, 2018 to March 31, 2018). There has been steady competition and media coverage in case of popular games, and for the unpopular games, their popularity comes to rapidly increase by the help of various interest-inducing factors such as Olympic games or events.