Наративні особливості телевізійної верстки новин (на матеріалі випусків 2013–2020 рр.)

Abstract

The study clarifies the narrative features of the TV layout of Ukrainian TV channels in the period 2013-2020. The first stage of the study – 2015-2018, the initial expert survey – 35 interviews with graduates and editors-in-chief of Ukrainian TV channels. The second stage of the study – 2018-2020, rhetorical analysis of 80 news programs «Podrobyci» («Inter»), «TSN» («1+1»), «Sobytija», «Sjoghodni» («Ukrajina»), «Vikna» («STB»), «Fakty» («ICTV»), «Abzac» («Novyj»), «Novyny» («Pershyj»), «Pidsumky» («Era»), «Chas. Pidsumky dnja» («5 kanal»), «Novyny» («112-Ukrajina»). The third stage of the research is 2020, modeling of TV layout of Ukrainian TV channels, clarification of narrative principles, methods, techniques. Rhetorical analysis and modeling of TV layout were associated with the search for the collected data of the most important topics, compositional schemes, forms of TV stories, etc. (according to the theory of «agenda»). Based on the analysis of the collected and ordered empirical data, standardized approaches in the formation of news releases used by Ukrainian TV channels are revealed – narrative features of news releases as information constructs correlated with social reality. During the research the general scientific methods were also used: analysis and synthesis, comparison, classification: with their help the secondary and primary data were arranged and understood, the results and conclusions were formulated. It was found that the television industry is a sphere of socio-communicative action, a slice of social reality, through which texts are broadcast to the audience, encouraging them to internalize certain ideas, values, to believe in meanings. Because of this, news releases can be interpreted as editorial narratives – plot, dramatic, audiovisual stories about events that happened recently in the life of the country, of the world, of the people. News stories are compiled in accordance with editorial standards, adopted layout model, as well as with typical principles of selection and ranking of topics, ways of presenting information. This encourages us to talk about a special «narrative realism» – an approach in the reflection / construction of the picture of the day. Thus, adequate storytelling is a professional challenge for news channels and a promising research subject in the theory of social communications.