도시재생공간 방문자들의 장소성 인지와 장소선택 : 사회적 기억이 없는 20~30대 방문자들을 대상으로

Abstract

The purpose of this study is to analyze the influence of sense of place of visitors with no social memories visited urban regeneration space on their place satisfaction and choice of place. For this purpose, this study selected 20s and 30s visitors as the subject of study and Mullae Art Village as a study site. The main results of an exploratory factor analysis (EFA), an confirmatory factor analysis (CFA) and an structural equation modeling (SEM) show that among the sense of place factors of the study site, ‘attractiveness’ and ‘amenities’ have positive influence on visitors’ place satisfaction and choice of place. However, ‘meaning’ was found to have no effects on visitors’ satisfaction and choice of place. These results suggest that it is important to analyze the sense of place of young generations with no social common memories. It will be a useful guide for urban space planners in revitalizing and establishing a sustainable place marketing strategies for these spaces.