Изменение эстетических идеалов под воздействием феномена культа молодости 1920-х годов

Abstract

Introduction. The principle of aesthetic transformation affects not only the functioning of fashion, but also a range of problems related to the worldview and world perception of a person, which are relevant for any time. Aesthetic problems have a deeper foundation than the change of images of vestimentary fashion, and lie in the sphere of social and cultural life of society. Theoretical analysis. At certain points in history, the aggravation of social and cultural aspects of public life causes a change in the spiritual values developed over the centuries, followed by a revision of aesthetic ideals. In the period of the 1920s, youth became the dominant age category in the society, and the cult of youth appeared. The theoretical basis of this phenomenon was provided by T. Parsons, K. Mannheim, Х. Ortega-y-Gasset, J. Huizinga and others, justifying it by the conflict of generations, the lack of continuity between them. Conclusions. An attempt has been made to take an integrated approach to the analysis of a number of aspects of a socio-cultural nature in a certain time period, which served as the starting point for the emergence of the cult of youth. The phenomenon led to the reassessment of aesthetic ideals. Fashion reacted sensitively to it, youth images inspired bold new directions and determined its development for decades to come.