Abstract
The article discusses and systematizes the latest approaches of researchers of digital media, immaterial labor, publicity, and the sociology of knowledge to the conditions under which modern people can acquire expert status and how modern Internet technologies are used to construct an expert position online. For the traditional expert paradigm, the division into experts and ordinary people is important. The concepts of expert and expert activity are usually associated with official institutions. However, in modern mediatized society, this position is being revised. Technological innovation plays an important role in changing social perceptions of expert status. Researchers are analyzing the different formats and ways in which new types of “experts” publicly present themselves in the space of social networks and blogs.
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