Abstract
This article presents the results of a competitive analysis of the metaverse market. The authors provide an overview of the use of virtual metaverses by different countries of the world and companies in their activities. The basic parameters of the metaverse market are specified and its capacity is calculated. Through the conducted PESTEL analysis, the features of the external environment of the online metaverse market are considered, and a list of consumer and market preferences of participants in the B2C, B2B and B2G segments is compiled. The competitive analysis in this article focuses on the analysis of four metaverses: Russian Pixity and Sense Tower, as well as foreign Spatial and Decentraland. The authors determined the classification of competitors, grouped them according to strong and weak criteria, and also compiled a list of key points of parity and differences. The final stage of the study was the collection and systematization of the data obtained in the final table according to the following parameters, such as: market profitability, intensity of competition, possible fluctuations (seasonal and cyclical), technology and investment requirements, environmental factors and barriers to market entry. The authors ranked trends for destructive threats and opportunities for growth, compiled a list of recommendations for formulating a strategy for companies to enter the international metaverse market.
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