관광경험이 재방문의도에 미치는 영향: 긍정적 회상의 매개효과와 인출단서의 조절효과

Abstract

The purpose of this research is to investigate the role of rosy retrospection as a mediating variable and retrieval cues as a moderating variable in the research of the impact of tourism experience on revisit intention. In particular, it noted the role of rosy retrospection, which is the retrieval of information stored in memory, and predicted that tourism experience would affect the intention of revisiting by mediating rosy retrospection.BRThe analysis results of the study are summarized as follows. First, the tourism experience was shown to have a significant positive impact on rosy retrospection. Second, it was found that rosy retrospection had a significant effect on revisit intention and played a role as a mediating variable in the relationship between tourism experience and revisit intention. Third, as a retrieval cues, social media showed differences among groups based on utilization, but tourism souvenirs did not show differences among groups. Furthermore, groups with high social media utilization have strengthened the impact of tourism experiences on rosy retrospection.BRThis study suggested the importance of social media, a retrieval of memories, which is to increase the importance of retrieval cue and access to rosy retrospection, as a way to increase tourists