Abstract

The article analyzes the existing limits and limitations of the practice of developing intra-organizational pro-grams of employees' emotional and social well-being. High levels of stress, professional burnout and emo-tional exhaustion of employees, diagnosed in modern organizations, form a demand for the development of organizational practices and tools that mitigate the negative consequences of these processes. However, they cannot be fully realized due to the contradictory imperatives of emotional culture generated by the transfor-mations of modern capitalism. Based on sociological concepts concerning special modes of emotional man-agement, causes and forms of emotional alienation in work processes, it is demonstrated that modern organi-zations, with their inherent standards of experiencing and playing emotions, the demand for positivity, stimulate the processes of dehumanization of work, deprive people of sovereignty, force them to exploit themselves, and lay the foundation for emotional ill-being and the growth of conflict.

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