Abstract
Purpose - The purpose of this study is to discuss ways to expand cultural tourism exchanges as well as improve the rigid relationship between the two countries by using Korean genre painting and Japanese Ukiyoe. Design, data, and methodology - Unlike traditional art enjoyed by the elite, Korean-Japanese genre painting has in common that it is a culture led by the common people. Based on these common points, this study intends to explore ways to utilize the fun, play culture, and value that Korean and Japanese genre painting can provide to modern people through event exhibition experience. Result - Korean-Japanese genre painting can provide emotional stability to modern people suffering from mental stress through elements of humor and satire. The event exhibition experience can materialize the value as a tourism product while providing a variety of experience programs to visitors by utilizing the function of genre painting. Conclusions -The purpose of this study is to discuss ways to expand cultural tourism exchanges as well as improve the rigid relationship between the two countries by using Korean genre painting and Japanese Ukiyoe.
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