Abstract
제품유형과 매체 맥락에 따른 허구적 브랜드 스토리의 설득 효과
Full Text
Sign-in/Register to access full text options
Paper version not known
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
https://doi.org/10.14377/kja.2017.1.15.10
Journal: THE KOREAN JOURNAL OF ADVERTISING | Publication Date: Jan 15, 2017 |
Citations: 1 |
제품유형과 매체 맥락에 따른 허구적 브랜드 스토리의 설득 효과
Join us for a 30 min session where you can share your feedback and ask us any queries you have