Abstract
The presented article describes the essence and economic content of a quasi-corporate approach to the management of modern regions, which are independent subjects of economic relations with key stakeholders of their development. As part of the study, the author's approach to the formation of competitive sustainability of the regional economy is presented based on systemic management of the competitiveness and investment attractiveness of the territorial product. The result of the study was a strategic matrix of measures to achieve the competitive sustainability of the region, which can be implemented in the road maps of executive authorities to clarify plans for long-term socio-economic development in the constituent entities of the Russian Federation, and also a conceptual model for managing the competitive sustainability of the region has been developed from the perspective of a systems approach, which complements current economic research in this field.
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