Abstract
The article discloses the peculiarities of the concept formation of value-oriented management of en-terprise and its transformations in modern conditions. The author substantiates the need to shift the em-phasis of such management to the financial component of business entities' activities, which is associated with the direct and indirect interests of business owners and the peculiarities of management under martial law. The author defines the transformed concepts of value-based management, which, in addition to the classical approach, also include value-based management based on stakeholders' interests and strategic value-based management. As a result of the systematization of the latest factors of value-based manage-ment of an enterprise, which are caused by wartime conditions, it was possible to propose its structure depending on the types of enterprise activity. The general concept of value-based management includes a focus on several key aspects of the enterprise's activities, such as interaction with shareholders, stakehold-ers and achievement of the entity's strategic goals. At the same time, this approach involves the implemen-tation of a set of measures aimed at managing specific aspects of the enterprise's operation or individual business processes. The use of the income approach to business valuation is currently the most effective, as it allows the management of an enterprise to obtain reliable and accurate results. Ensuring effective value-based management of an enterprise must necessarily include a proper and effective business valu-ation system, since it is on its basis that the primary formation of strategies for managing the financial activities of a business entity takes place. It is important to bear in mind that the choice of a particular business valuation method depends, in particular, on the specifics of the company's activities and the mar-ket conditions in which it carries out its main and related activities.
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