Abstract
An issue of professional identity as a prerequisite for the success and competitiveness in contemporary social and economic realities remains relevant in psychological research. This article examines the organization of training directions for students of various educational institutions of the city of Surgut, Khanty-Mansiysk Autonomous District-Ugra focused on the choice of profession. Based on the analysis of scientific papers by leading career guidance and profession counseling experts, we distinguish factors determine the content of the basic units of professional identity issues analysis. We analyze the empirical study results on the readiness of young people in the northern region to make their profession choice. It is noted that many institutions provide professional guidance and engaged in a number of related activities, yet practice shows poor performance of this work. We analyze the reasons for this situation and the necessity of building a new model of career guidance.
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