Розробка дизайну колекції жіночого одягу на основі образу хамелеона

Abstract

The article presents the results of the development of the conceptual design women's clothing collections based on the image of the chameleon. From the source of inspiration was selected the main characteristics that were rebuilt in the shaping and created the unique concept of the collection. Designed plastic forms of the suit; the final image is complemented by textured images of the source on accessories. As a result, the project-composite work is an original collection of ready-to-wear women’s wear, designed on the basis of the study of the image of the chameleon. The collection is made in style with elements of futuristic glamour. The theme of Safari was chosen due to the areola, in tune with the natural environment of a population of chameleons. In the result designed a collection created for the season spring-summer, estimated the consumer is a young woman aged 18 to 25 years: cheerful, brave and who loves to be the center of attention, who feels confident in any of them. Product group of the collection consists of lightweight capes lengths, mini and MIDI, overalls, shorts with patch pockets. Complement her image became large and bright bags and backpacks. The colors are obtained by synthesis of the trend palettes, and authentic color matrix source. Most of the colors present in the collection of the warm, bright yellow, green, silver gold, there are also shades of cold pink and blue. When designing the collection, work was carried out on the analysis of the source. Stylizations were created to better feel the creative source of the collection. In accordance with the current fashion trends and compositional means of artistic solutions of the models of the collection and the basic laws of artistic design products , the prospects and novelty of the developed collection are justified. Keywords: chameleon, color palette, collection of women's clothing, conceptual design, plastic forms of a suit.