해안관광도시 브랜드 이미지 디자인 비교분석 - 중·한 해안관광도시 중심으로

Abstract

With the increasing number of tourists, cities with different characteristics have explored their own urban characteristics and established a unique brand image. Coastal tourism cities have distinctive characteristics and concentrated industries, which tend to cause problems such as the repetition of elements and colors when creating brand images, and it is difficult to reflect the differences and uniqueness between cities. Based on previous relevant theoretical studies, this study makes a comparative analysis of the design elements of the brand image of the coastal tourism cities of China and South Korea in combination with the characteristics of the cities themselves, and proposes the development direction of the brand image of the coastal tourism cities of China and South Korea through the analysis results, so as to promote the further improvement of their brand image and bring more tourism resources.