Abstract
The construction industry is now facing a new challenge of green construction. Based on a research question of what motivates contractors to pursue green construction, the objective of this study is to identify and discuss key characteristics and implications of green construction motivators among major contractors. The Political Economy Approach was adpoted as a main research methodology. The study demonstrated that major contractors show a high level of expectation in the future of green construction and consider economic factors as higher motivators while paying attention to social trends towards green construction. In particular, internal economic motivators were highly considered and the commitment of senior management was viewed as a key motivator.
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