Abstract
The discourse on the role of corporate communication in strengthening and improvingthe image of Algerian companies abroad is one of the most important subjects, especiallygiven the current circumstances, characterized by lower prices which require the use of adiversified economy that offsets the rentier economy.This study was able to present the image of Algerian companies to its foreign partners,identify the most important corporate communication tools that can be invoked toreinforce and improve this image, we find that lobbies and event communication areconsidered the Tools that can be used to achieve the objective of improving the image ofAlgerian institutions among their foreign partners.
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