СТРАТЕГІЯ РОЗВИТКУ ПІДПРИЄМСТВ АВТОСЕРВІСУ ТА ОЦІНЮВАННЯ ЇХ ІНВЕСТИЦІЙНОЇ ПРИВАБЛИВОСТІ

Abstract

he article proposes an approach to assessing the investment attractiveness of car service enterprises, taking into account their development strategy. The object of the research is assessment processes of car service enterprises. The aim of the work is to determine the impact of the development strategy of car service enterprises on their investment attractiveness. The article considers the processes of attracting investment funds, which should be based on making certain management decisions aimed at taking into account the impact of competitiveness of a car service enterprise in the market of transport services. The most important factors for investment climate, such as: stability of economic and social development of transport branch; provision of qualified personnel of the enterprises; level of industrial and service transport infrastructure; transparency and stability of tax legislation; presence of interested investors; possibility of risk reduction in the process of investments attraction. At the same time the specific factors in the functioning of car service enterprises were investigated, namely: materiality; manufacturability; assortment and completeness of services; seasonality and discreteness of car service provision. It is for this reason that the effective development of an enterprise is determined by how well the investment attraction management system is set up in the enterprise. The management of these activities allows the enterprise to achieve its goals with a minimum investment of resources. Therefore, at the heart of activity directed on increase of efficiency of functioning, there should be a strategic decision: what services to provide, on what segment of consumers they should be oriented. The basic mistakes of auto service enterprises management in conditions of investment risks which are necessary to minimize and their interrelation with a choice of strategy of increase of investment attractiveness are analyzed. The essence of assessment of investment risks in development of car service enterprises which consists of uniting qualitative, quantitative, administrative and operational measures on prevention of risk occurrence is traced. The results of the article can be implemented in enterprise management when attracting investments in the development of car service enterprises.