Abstract

The article examines the investment opportunities of the population, discusses problems that hinder the development of household investment activity inUkraine. The main indicators that indicate a problem in the investment environment of the country were analyzed, among them: foreign direct investment, inflation, GDP growth rates, final consumer spending, the level of real labor income. The structure of savings of the population, their size and terms are described in detail, the main trends are determined. Particular attention was paid to the possible accumulation outside the banking institutions in foreign currency. the sale of foreign currency in cash to individuals was analyzed.As a result, the main directions in which the investment processes among the population could be activated were formed. The key to successfully accumulation public funds from the shadow economy can be not only the return of confidence in banks, but also the development of non-bank financial institutions.We`ve established that it`s necessary to bring legislation in line, in order to protect the interests of households and increase the reliability of such structures. The reformatting of the labor market, the development of the stock market and the creation of regional programs to support investment projects were proposed as promising areas for increasing the investment opportunities of households.

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