Abstract
Digitalization of the electric power industry is an integral part of the process of technological transformation leading to the transition to Industry 4.0 and Industry 5.0. The uneven distribution of assets between the companies participating in the electricity market requires an individual approach to assessing the effectiveness of digital solutions. This article analyzes the challenges that hinder the formation of a unified approach to assessing the effectiveness of digitalization in this industry. The analysis identifies eight key challenges, including the lack of a unified evaluation standard, heterogeneous implementation conditions, personnel transition and adaptation, data security and cyber security, financial risks, difficulty in quantifying benefits, consideration of social and environmental aspects, and updating legislation and regulations. The use of tokenization of digital assets using blockchain technologies to overcome these obstacles is proposed. The paper emphasizes the need to develop unified valuation methodologies that consider the many factors associated with digital transformation and contribute to the formation of a single standard in this area
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