Abstract
The purpose of this study was to verify the importance and satisfaction of active senior choice attributes for positioning strategies of outdoor sportswear using Importance-Performance Analysis. In order to achieve this objective, samples were taken by using convenience sampling method among non-probability sampling methods. Total 349 data were collected in this study except data which did not respond or trustlessly responded. In data processing, via SPSS version 20.0 for window, exploratory factor analysis, Cronbach
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