СУЧАСНИЙ СТАН ТА ПЕРСПЕКТИВИ СТРАТЕГІЧНОГО РОЗВИТКУ ПІДПРИЄМНИЦТВА В УКРАЇНІ

Abstract

The article examines the current state and prospects of strategic development of entrepreneurship in Ukraine in a dynamic market environment and a high level of competition. Entrepreneurship is an integral part of a market economy and plays an important role in the development of society. The special role of entrepreneurship necessitates the study of the current state, trends and prospects of development of all business segments to adjust public policy and legal regulation in this area in order to create favorable conditions and increase the efficiency of their operation. The purpose of the study is to analyze the current state of all business segments in Ukraine, to identify strategic priorities and prospects for their development in today's changing environment. In order to achieve the aim of the research the main problems hindering the development of entrepreneurship in Ukraine were identified: the tax burden, high levels of corruption, imperfect legislation, lack of financial resources, low purchasing power of consumers and lack of skilled labor. The factors of the macro environment that inhibit the development of entrepreneurship were identified, including the epidemiological situation in the country, the level of economic development, science, innovation, entrepreneurial culture and education. Features of functioning of various segments of business are characterized. The dynamics of the number of business entities of different business segments for 2014-2019, as well as the general indicators of their activities are studied. The effectiveness of the state policy on the implementation of measures envisaged by the Strategy for the Development of small and medium enterprises in Ukraine is analyzed. The need to further improve the institutional base of entrepreneurship to create a favorable business environment, improve access to finance, bring the education system in line with market requirements, develop an entrepreneurial culture, increase business innovation, increase the share of exports, internationalization of domestic goods and services. Based on the results of the study, the main strategic goals are formulated and the main strategic tasks and measures that need to be implemented to ensure the balanced development of all business segments in Ukraine are outlined.