Abstract
The article identifies the features of the development of the sports industry in the European integration vector ofUkraine. The componentsthat form the concept of the sportsindustry are revealed. The peculiarities of the phenomena of sports product and sports relations are established. Information on expendituresfor the sportsindustry fromthe StateBudget ofUkraine for 2020 is provided. The non-financial problems of the sports industry market development are characterized. The experience of realization of strategy of development of the sports industry in the European countries is studied. The list of measures that solve the problems of sports industry development is substantiated. The principles of development of the sports ndustry at the state level are determined. The algorithm of development of the sports industry which provides active use of the certain principles and tools directed on development of the organizational and economic mechanism of strategic development of the sports industry taking into account its features is proved.
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