Abstract
Purpose: The purpose of this study is to examine structural relationships among service quality of general physical education, exercise commitment, and exercise adherence intention for life focusing on female university students.<BR> Method: Research participants were 270 college students in three universities. The validity and reliability of the involved measures were examined by conducting out confirmatory factor and Cronbach’s alpha. A structural equation modeling test with maximum likelihood estimation was performed to evaluate structural relationships among program quality, interaction quality, physical environment quality, exercise commitment and exercise adherence intention for life, and the mediating effects of exercise commitment on the relationship between service quality and exercise adherence intention for life.<BR> Results: The findings displayed the positive impacts of (a) program quality on exercise commitment, (b) interaction quality on exercise commitment, (C) physical environment quality on exercise commitment, (d) program quality on exercise adherence intention for life, (e) interaction quality on exercise adherence intention for life, and (f) exercise commitment on exercise adherence intention for life. The findings further revealed that exercise commitment did not mediate the relationship between service quality and exercise adherence intention for life.<BR> Conclusion: These findings indicate the importance of improving the service quality of general physical education and exercise commitment in building exercise adherence intention for life.
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