Abstract
The study has been carried out in response to the rampant spread of new technologies in digital economy and recent revolutionary scientific discoveries in various fields. In the coming years, the enterprises with predominant development of digital technologies are sure to take the lead. Today it is important for the business executives to recognize whether the competitive advantages that underpin current business strategies will weaken or disappear in a decade under the influence of new technologies or, on the contrary, will strengthen even further. The study is aimed at analyzing the impact of technology in digital economy on the potential economic effect. The subject of the study is digital technologies that can give a drastic turn to the way things get done across industries, change the lives and work of people, transform the structure of value created and cause the emergence of fundamentally new products and services. The relevance and significance of the conducted research and the obtained results is that their correct interpretation will allow the enterprises to find out which technologies turned out to be truly revolutionary. In each particular case, it is necessary to know the contribution of developing technologies to the potential economic effect. This study will allow the enterprises to choose the right strategy for investment in new forms of education and infrastructure.
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