Abstract
Within the article, the matter of determining the nature of the category «rural green tourism» is researched. In particular, the content analysis technique to highlight already established scientific concepts of the essence interpretation of this definition is used. In addition, within the article, considerable attention is paid to the essence study of such definitions as "rural tourism", "agritourism", "ecotourism". The analysis of their content allowed deepening the understanding of the essence of rural green tourism by identifying distinct and common features between the outlined types of tourism, peculiarities of providing services to consumers by sale of relevant tourism products.
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