Abstract
The article is devoted to the language of linguistic means of influence that are used in modern texts, in particular in the headlines of the Internet newspaper "The Village". The analysis of linguistic means allows us to identify means of identification and describe the frequency means that use the influence on the reader and allow “selling” the title. Such linguistic means are evaluative vocabulary, synonymy, antonymy, limited use vocabulary. The analyzed texts show continuity and innovation in the use of methods of influencing the mass audience, for example, at the language level, the main linguistic means of influence is still the use of the meaning of a lexical unit, but filled with new modern meanings and feelings.
Sign-in/Register to access full text options 
Free) 
Talk to us
Join us for a 30 min session where you can share your feedback and ask us any queries you have
Schedule a call
