Abstract
century, France has estab-lished the norms and the forms of the fashion business. In addition, it has maintained its status as a leading fashion power by discovering economic value from the intangible value of design and brand, and developing fashion into a high value-added industry. This paper aims to examine the socio-cultural factors that have exerted a positive influence on the formation of “fashion pow-er” in France from a historical perspective. It will focus on four major external historical factors that made France the top fashion power: 1) insights and innovation of French leaders as well as their constant concerns and efforts for the promotion of fashion, 2) a tradition of experimental cultures and arts, 3) open and the public-centered social environment and an atmosphere of cherishing the values of creation, and 4) the establishment of a legitimate system that protects them. Key words: fashion power(), French and industrial revolution( ), French mercantilism( ), intellectual property(), luxury goods industry(), socio-cultural factor( ), the spirit of the times( ).
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