문화 산업의 생태학: 드라마 프로그램 선택에 미치는 생태학적 요인

Abstract

This study explores the industrial and structural factors that influence drama
 program selection based on organizational ecology. Unlike previous studies
 on media and broadcasting, in the case of cultural products like movies,
 dramas, and TV programs, internal factors, such as producers, cast members,
 and genres, have been studied for decision-making or box-office factors in
 selecting cultural products. We propose that ecological factors, such as the
 organization's age, the ecological niche's breadth, and the new competitors
 outside an industry, due to technological development, will influence drama
 selection. To investigate the effects of the liabilities of new organizations
 and specialism on newly launching drama programs, along with the influence
 of new competitors outside the industry, the research is empirically verified
 based on data from 661 dramas aired in Korea from 2010 to 2021. As a
 result, it was confirmed that all three hypotheses were significantly supported.
 In addition to the internal factors of the drama program presented in the
 existing theories, it was confirmed that the ecological factors of the external
 environment in which the drama program is released and provided can affect
 the decision-making in selecting cultural products, such as drama programs
 and the organizational ecology. The enrichment of the discourse is the theoretical
 implication of this study. Moreover, it draws attention to the changing competitive
 environment in which drama programs are supplied and distributed
 due to technological development. Additionally, it provides practical implications
 to producers and practitioners in other cultural industries.