Abstract
In the changing conditions of life, it is very important to monitor the main trends in the development of banks. This contributes to the competent assessment of the activity of the banking system in the competitive market and the improvement of the quality of customer service, both retail and corporate. Constantly improving service delivery platforms reflect the result of hard work of specialists, increase the profitability of the banking sector and allow to maximize profits. The article deals with the implementation of financial innovations in the service of corporate clients by Ukrainian banks. It is emphasized that the catalyst for the development of digitization in banks was the quarantine conditions of 2020. The global trends in the development of innovations in banking practice have been studied. The best innovations in products and services for corporate clients are characterized. It was revealed that the main global banking innovations are: opening a digital account; application programming interfaces; video collaboration; p2p payments, cloud computing, chatbots, machine learning, digital lending systems. They ensure close communication between the bank and the client, quick receipt of products and services by clients, protection of bank data, and reduction of risks. Signs of attractiveness of new banking products are high reliability, profitability and quality, as well as profit from the introduction of modern financial technologies. The result of cooperation with fintech startups is new products and services or products and services with new qualities: innovative programs and projects; new intelligent products; modern new technological equipment and processes; new approaches to market formation of modern banking products and services. Particular attention is paid to ensuring the equality of the participants in the relationship (banks and clients) and the openness of the necessary information for them; provided own systematization of clients from the point of view of readiness for innovations and a list of the main innovative changes taking place in the banks’ service to corporate clients.
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