스포츠웨어 고객의 라이프스타일이 구매기준을 통한 디자인 선호도에 미치는 영향

Abstract

The purpose of conducting this study is to understand the influence of sportswear customer’s lifestyle on design preference through purchase criteria. From April to May 2022, a google questionnaire was sent to a URL through SNS, and 291 questionnaires with experience in purchasing sportswear over the past year were used for analysis. For data processing frequency, reliability, correlation analysis were performed using the SPSS V. 23.0 and a confirmatory factor analysis, hypothesis verification a structure equation modeling were performed using the AMOS 23.0. The analysis showed the following results. First, Among the lifestyles of sportswear customers, health oriented shown to have a negative influence on purchasing criteria. Second, Among the lifestyles of sportswear customers, appearance oriented shown to have a positive influence on purchasing criteria. Third, Among the lifestyles of sportswear customers, practical oriented shown to haven’t a influence on purchasing criteria. Fourth, Purchasing criteria of sportswear customers shown to have a positive influence on design preference.