СОВРЕМЕННЫЕ ТЕНДЕНЦИИ И ПЕРСПЕКТИВЫ РАЗВИТИЯ СЕЛЬСКОГО ТУРИЗМА В РОССИИ

Abstract

The development of rural tourism is a global trend. In order to support this trend, the United Nations World Tourism Organization (UNWTO) has declared 2020 the year of rural and eco-tourism, which has attracted the attention of travelers to the countryside and will entail the development of rural areas. For Russia, the development of this area is becoming particularly relevant, which is due to the need to diversify the rural economy, the desire to increase employment and sources of income of the rural population, overcome rural poverty, and attract investment to improve infrastructure in rural areas. It is determined that a significant constraint on the development of the sub-sector is the imperfection of the regulatory framework and the vagueness of direct state support, legislation in the field of rural tourism is only being formed, the existing assistance measures do not meet the request of society. The prospects of rural tourism are connected with the process of active formation of the institutional environment and the development of tools for targeted state support. The paper notes that the main directions of development of the sub-sector will be determined by the national project “Tourism and Hospitality”. As new tools for the development of the direction are grants “Agrotourism”, concessional lending at the rate of 3-5% per annum, cashback for tours in Russia. The new impetus to realize the potential of agrotourism is associated with the coronavirus pandemic and the demand for domestic travel. As conclusions, the need to improve the system of state regulation and support for the development of rural tourism is established and the main measures that will contribute to the realization of the potential of this type of non-agricultural activity as a promising direction for sustainable development of rural areas are identified