소셜 네트워크 분석을 활용한 서울시 공유자전거 이용 패턴 연구

Abstract

The COVID-19 pandemic has raised concerns about how people can enjoy leisure in their daily lives. Cycling is recognized as a suitable leisure activity because it is relatively virus-free. Shared bicycles, which are located throughout the city, play an important role in ensuring citizens' right to leisure and allowing them to easily enjoy leisure activities within the confines of their daily lives. However, there have been very few studies that look at the role of shared bicycles in terms of leisure. There are few studies about using shared bicycles to improve the quality of leisure experiences. As a result, using social network analysis, this study confirmed the usage pattern of the shared bicycle used for leisure purposes and verified the statistical influence of the locational property of the stops on each centrality. As a result, we discovered that more than 70% of the top 150 stops in centrality were near the Han River and streams, and the closer the distance to the Han River and streams, the higher the centrality value. This result is statistical proof that shared bicycles are used as a primary mode of leisure activities other than transportation. Based on the findings, we propose that shared bicycles can play a positive role in improving citizens' leisure and quality of life, and we emphasize the importance of developing and managing leisure courses using stops along the Han River and streams.