Abstract

Kislitsina Natalya Nikolaevna – candidate of philology, associate professor. Head of foreign languages dpt. Institute of foreign philology. Crimea Federal University of V.I. Vernadsky. Abstract . The article considers a number of theoretical issues related to the concept of connotation and status of connotative meaning in linguistics. It is analyzed a variety of interpretations of the connotation in the aspect of its stylistic, pragmatic, cognitive and psycholinguistic significance. The focus of research is the problem of asymmetry of the connotative meanings of words-equivalents, which still has not found a clear theoretical decision and as a result, practical solutions. The study of this problem will allow to explain a number of important aspects of lexical semantics, translation studies, intercultural communication and linguistics. Illustrative material of theoretical positions is presented with lexicographic and contextual excerpts from the English-speaking and Russian-speaking sources. It is distinguished the principles of a comparative study of connotative potential of lexems: integrative approach and consideration of the occurrence of connotation as a result of updating the connotative words. Key words : connotative meaning, semantic component, sense word structure, connotheme, connotative potential of a lexem.

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