Клиповое мышление и гештальт постправды в пространстве нарциссической культуры

Abstract

The article considers various aspects of the existence of clip thinking and its individual gestalts. Corresponding study looks quite relevant in the context of an actual philosophical agenda, since the current cultural situation decisively affects not only the practical thought algorithms of a modern person, but also the transformation of the structures of Reason as such. Actually, a modern person, as a subject of specific thinking, first of all, demonstrates the narcissistic nature of his/her identity, which is revealed in certain stable intellectual patterns. These patterns include the idea of a person’s existence as a series of events of appropriation of everything that was captured by this existence, the idea of the automaticity of the onset of the human right to be heard, the idea of the possibility of deriving direct references to an individual’s personal experience as a universal transcendental basis and the idea of the inalienable right of a person not to follow the discovered “truth” at will. The most important gestalt of clip thinking, functioning in the horizon of its essential qualities and narcissistic patterns, is post-truth. The very appeal to the concept of post-truth is a statement of the prevailing clear order in the modern world of a situation where on the one hand truth is always less important than the private comfort of a narcissistic personality, and on the other hand truth is no longer significant for the acting sociocultural practices. Among the most significant circumstances accompanying the action of post-truth as a gestalt, it needs to pay attention to the following. First, post-truth can be considered as one of the markers of the actualization of the desire for social escapism, which is characteristic of a modern man. Secondly, the phenomenon of post-truth is inextricably linked with the widespread dissemination of ideas that for any cognitive difficulty somewhere there is an appropriate operational algorithm that resolves all difficulties. Third, post-truth works as the organizing principle of the global meme space. Fourthly, post-truth is an important aspect of that each time anew initiated culture shock, which acts as a practical mechanism for “switching on” clip thinking and “switching” its acts. It can be concluded that the study of the mechanisms of the post-truth gestalt and the related aspects of the existence of clip thinking makes it possible to deepen the understanding of many relevant processes occurring in the modern sociocultural space.