Структурно-композиционные приёмы инфотейнмента в медиатекстах региональных печатных СМИ

Abstract

The novelty of the study is due to the need to systematize the techniques of infotainment used in the work of print media. The empirical research material for the work was the corpus of journalistic materials of the Belgorod regional youth magazine “OnOnas” for the period from 2013 to 2021. The relevance of the study lies in the need to theorize valuable empirical material and classify non-verbal methods of infotainment in relation to the practice of print media. The relevance and novelty of the study are also due to the insufficient study of the phenomenon of infotainment in relation to the practice of regional print media, since modern researchers still maintain a stable association of infotainment with television practices to the detriment of other types of media. The methods used in the course of the study include a system analysis with an emphasis on a constructive and structural-functional approach, and the typology method is also used. The conclusions are drawn that the use of non-verbal structural and compositional techniques of infotainment makes it possible to increase the visual appeal of journalistic material, include elements of entertainment for the purpose of informational unloading of the text, visualize statistical information or the semantic part of the text, captivate the audience with new forms of visualization and representation of journalistic information.