Abstract
With the rapid development of the Internet and information and communication technology, it has become a daily routine for people to communicate and share information with each other on the Internet. Little red book is a cross-border e-commerce and social media platform that trades luxury, beauty and fashion goods by inspiring consumers to share content, ideas, discounts and shopping tips on social communities. In addition, Little red book organizes the contents shared by tens of millions of users and provides them to users through a recommendation system, so that users can easily and conveniently obtain truthful and effective data and information. With the development of the times and advances in electronic information technology, new features and problems of the recommendation system continue to appear. However, in the current academic research related to the existing recommendation system, there are many studies on system algorithms at the technical level, and there are not many studies on system characteristics, user psychology and behavior.BR In addition, the platform
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