Abstract
To build relationships with others, people draw upon a range of communication methods, which vary constantly according to current trends. In recent times, social network services have been used as a primary means of communication to form relationships with others or to exchange information and knowledge. This has enabled users to actively choose and use diverse information, creating substantial social change and causing a variety of ripple effects. However, the use of social network services for festivals leaves much to be desired despite advancements in the new medium. This present study establishes the relationship between perceived technology acceptance factors when a social network service provides festival information and the subsequent acceptance intention. To achieve this objective, variables were theoretically considered, while the use of social network services as a new medium were analyzed based on the technology acceptance model suggested by Davis (1986).
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