Перспективы внедрения интеллектуальных ресурсов в цифровую среду торгового предпринимательства

Abstract

The relevance and practical significance of the research is determined by the increasing role of intellectual resources in the conditions of digitalization of entrepreneurship. Along with other types, intellectual resources determine the competitiveness of trade enterprises and act as a key factor in their development. One of the main features that characterize the modern economy is a high level of competition, which ultimately leads to the need to maximize the use of all available resources, actively introduce innovative technologies, and quickly adapt to changing market conditions. The scope of the study is expanded by the fact that during the coronavirus pandemic, commercial entrepreneurship in Russia was greatly transformed. suffered and transformed. The pandemic has pushed commerce to online platforms, and contributed to the development of a favorable environment for e-commerce. Currently, a wide range of digital innovations are used in commercial entrepreneurship. The COVID-19 crisis has accelerated the spread of e-commerce to new firms, customers, and products. This allowed the trade enterprises to continue working, despite the limitations of contacts. At the same time, the possession of intellectual capital has a significant impact on the competitiveness of firms. The importance of intangible assets as a source of competitive advantages is growing rapidly. Blockchain and related technologies are currently relevant, many industries are exploring their capabilities, and new ways to use it are constantly emerging. Since the distributed ledger technology creates a secure, verified, and immutable information chain, it finds application in brand protection and enforcement, and is used to track.