Abstract
This study aims to explore the effects of quality of tourism, accessibility, quality of medical treatment and pricing adequacy of Korean medical tourism on Chinese customer satisfaction and revisit intention. For the empirical study an online survey was conducted to Chinese consumers who have visited Korea for a purpose of medical tourism. After eliminating questionnaires with irrelevant answers and missing values, 256 questionnaires out of 284 questionnaires have been used in the analysis. The results of the study are as follows. Firstly, the factors of tourism attributes including quality of tourism, quality of medical treatment and pricing adequacy are positively associated with consumers’ satisfaction, while accessibility has no significant effect on customers’ satisfaction. Second, customers’ satisfaction has a positive effect on revisit intention.
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