Abstract
The article analyzes the potential of the soft power of the countries of sub-Saharan Africa, which is increasingly acquiring the features of a separate civilization. Th is macro-region today causes mainly negative associations associated with diseases, poverty, crime, wars, terrorism, but it also generates positive images. Sub-Saharan African States are beginning to use soft power technologies and tools in their foreign policy activities, while having very signifi cant resources in this area. One of these resources are philosophical and ethical teachings, which for the fi rst time in Russian historiography are being studied in this article. Th e author concludes that Ubuntu in South Africa, Omoluwabi in Nigeria and Harambi in Kenya are potentially very eff ective tools of soft power, with which Pretoria, Abuja and Nairobi can achieve signifi cant success in international aff airs.
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