Abstract

Abstract. Introduction. Analytical study of the current state of rural areas allows us to identify a number of socio-economic problems: the low efficiency of the implementation of modern mechanisms and methods of state management of rural development, the lack of necessary methods to assess the effectiveness of their development. These problems dramatically increase the need to find approaches that can ensure the development of rural areas, vectors of sustainable development of agricultural enterprises of various forms of management. Qualitative improvement of the organizational and economic potential of rural development is objectively necessary in the overall system of solving the problems of management of spatial development of territories, the quality of life of the population. The purpose is to systematize features, conditions of formation of organizational and economic potential for development of vectors of improvement of management of social and economic development of rural territories. To achieve this goal, a list of the following tasks is defined: a review of a set of scientific approaches; determination of the directions of realization of possibilities of indicative approach in an assessment of efficiency; the organizational and economic mechanism of management of potential of rural territory. Methods. The paper uses generally recognized research methods: monographic review of various sources, abstract and logical generalization, economic and statistical, regulatory processes of formation and implementation of organizational and economic potential of rural areas. The scientific novelty of the work lies in the formulation and solution of the question of the need to determine and assess the quality characteristics of the potential of rural areas through the use of tools and mechanisms of an indicative approach. Results. An important condition for the implementation of an effective policy of organizational and economic potential of rural areas is a system of strategic measures and proposals to improve the competitiveness of the rural economy, improve the quality of life in rural areas. Management of rural development is based on the principles of regulation, the interaction of potential elements with the institutional environment. Summary. The monographic review of the literature allowed to systematize measures to improve the level of socio-economic stability; development of strategic programs for the development of rural areas with the definition of indicators of economic growth, indicators of improving the quality of life of the population; evaluation of options and opportunities for the transition to a new socio - economic situation of rural areas.

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