다도(茶道)의 활성화 방안을 고려한 티메이커 제품개발 연구

Abstract

The coffee market, which can be said to be essential in Korea's beverage culture, has spread rapidly until recently and has become a daily routine for consumers. However, the traditional tea market in Korea, which is known to be beneficial to the health, is in a different situation from coffee. Everyone knows that tea has health benefits, but young people who are accustomed to western life are more accustomed to coffee than tea. On the contrary, as Western consumers' interest in a healthy life and rest grows, more and more people are looking for tea rather than coffee. Howard Schultz of Starbucks, a world-class coffee brand, revealed his ambition to conquer the tea market, serving as a catalyst for a paradigm shift in beverage trends. As a result of observing why the Korean tea market is in a slump despite these changes in the times, the main factors are the inconvenience of the tea leaf leaching process and the absence of easily accessible media such as the coffee takeout system. Therefore, according to the trend of the world tea market, we studied and analyzed the behavior of Korean tea ceremony, and proposed a thermal insulation tea maker that is easy to carry and enjoys optimal taste, concentration and aroma anytime, anywhere.