관광분야 소비자 행동의도 연구동향과 과제: 고관여 태도 이론 중심으로

Abstract

Purpose The purpose of this study is to recognize the importance of consumer choices and behaviors in a market economy so analyzing research papers from tourism journal focused on high involvement behavior theory, which are important theories of consumer behavioral intentions and intend to contribute to the development of consumer behavioral intention research by providing important basic data for setting future research directions.
 Methods This study is published 140 papers applying Fishbein's Attitude Theory, TRA, TPB, ETPB from 1998 to June 2022 in registered on the tourism field of the National Research Foundation of Korea. The following research results were derived by analyzing the current published papers status, publication trends by year, trends in applied theory by each tourism sector, and trends in extended variables by each tourism sector using a systematic review Results The papers that applied ETPB were 115 papers (82.1%), TPB were 15 papers (10.7%), TRA were 7 papers (5.0%), between theories comparative study 2 papers (1.4%), Fishbein model 1 papers (0.7%). This theory was applied in the tourism field from 2010, and it slowed down a bit in 2018 and 2019, but it is showing an increasing trend until 2021. By field, it can be seen 33 papers have been published in the hotel/restaurant management field.
 Conclusion This study is survey of 140 journal papers published in 15 journals in the tourism sector of the National Research Foundation of Korea. Papers not included a degree, and there are limitations in this research on in-depth expanded variables for each tourism field is insufficient, but significance of this study is the first time 140 papers applying the consumer behavior theory analyzing research trends on the tourism, this study can be used as basic data for setting the direction of future research applying behavioral theory.