Abstract
초록·키워드 목차 오류제보하기 Camping in China is a new form of tourism. Demand in the camping market has been growing rapidly, especially with various changes in people"s leisure and daily life after the outbreak of COVID-19. The purpose of this study was to use a goal-directed behavior model to increase motivational factors for participating in camping to analyze the behavioral intentions of Chinese campers. Through the questionnaire survey, 258 copies were used as the data of this paper for structural equation model analysis. The study showed that all variables of model suitability met all criteria, and six of the nine hypotheses from this study were statistically significant. Attitude and positive and negative anticipated emotion have a significant influence on desire. Although the motivation of Chinese campers and perceived behavioral control to participate in camping did not have any influence on desire, it has a significant influence on behavior intention. Moreover, the desire for camping activities has a significant influence on the behavior intention. #캠핑활동(Camping Activities) #중국인 캠핑객(Chinese Campers) #캠핑 참여동기(Participation Motivation in Camping) #목표지향적 행동이론(Model of Goal-directed Behavior) #행동의도(Behavioral Intention) AbstractⅠ. 서론Ⅱ. 이론적 배경 및 모형Ⅲ. 연구모형 및 분석방법Ⅳ. 실증분석Ⅴ. 결론 및 시사점참고문헌
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